THINK DEEP ON THIS, ITS A FREE OPPORTUNITY

As it is typical in Economics and life, the scarcity rules. If something is scarce, provide it. If people don't know that it's scarce, then invent it; make it scarce. Moreover, One of the best ways to stay true to that idea is by seizing the 80-20 rule to focus on the 20 percent of efforts that yields 80 percent of the results (or revenue in many cases).